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Product Market Competition and Corporate Trademarks

Project Title: Product Market Competition and Corporate Trademarks

PI: Xin (Simba) Chang

Project Period: December 2015 - December 2018

We investigate how product market competition influences the creation of firms' trademarks, which represent the innovative output of firms' product development activities and marketing strategies. On one hand, intensified competition threat motivates firms to create more trademarks to enhance their competitive position and deter the entry or expansion of their rivals. On the other hand, increased product market competition may discourage firms from undertaking risky product development innovation, resulting in fewer trademark applications. As it is unclear a priori which effect will prevail, there is a need for empirical evidence to inform theory.

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CERF Scholar Shiqi Chen presented her paper at Leeds University Business School

Jun 28, 2019

Shiqi Chen presented her paper entitled “Financial Policies and Internal Governance with Heterogeneous Risk Preferences” (joint with Bart Lambrecht) in the Accounting and Finance seminar at Leeds University Business School, the Finance seminar at Essex Business School, CERF Lunch Seminar at Cambridge Judge Business School, and at the 2019 Annual Real Options Conference in London.

Winners of the Best Student Paper Award 2019 were announced

Jun 17, 2019

At the end of term staff-student lunch at the Cambridge Judge Business School on 14 June

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